Talk with Liezl Vervloet, owner of vintage design store Pomchi.li 20 March 2019 – Posted in: COLLAB

On a grey day, early March, we had a date with Liezl Vervloet. That day she was showing us which items she wanted to combine with her favourite LTE ear jewelry to shoot her in later that month. We were absolutely bewildered when we found out that Liezl does NOT HAVE ONE single basic item in her wardrobe. Is this telling something about our lack of creativity or comfort with extravagant pieces? From that moment on, all we wanted to know was what is driving her in life and how her fascinating style has been established.

Liezl, wearing Icey Rain Drops
Liezl, wearing Icey Rain Drops

Only twenty years old, Liezl Vervloet is already a fashion curator for her own vintage design shop at Pomchi.li. With a taste and eye for fashion as if she is doing this for ages. Behind her style, her wardrobe and her vibrant appearance, there is a broader fashion awareness and sense than just looking for those rare and great pieces. Liezl, like many of us, uses fashion to express herself, but for her it’s also a medium which allows her to explore who she is. Through this medium she is able to push the boundaries of what lies within her vision and comfort zone. The latter is also met by the conscious decision of buying vintage clothes with a reason. Liezl truly beliefs in buying second, third- or whatever hands clothing, because it’s not embroiled with fast-fashion.

In her opinion, people try to feed their never-ending hunger for new clothes, because the (fast-fashion) industry has made them into fast consumers. But when you buy a vintage piece, you do so because it’s unique and special to you, it is a pure, immaculate desire. Buying a vintage piece is not led by the vast moving fashion industry. These vintage pieces were able to mature, to stake their claim and steal your heart. It is this love for a vintage piece, which is not led by the longing and lust of new clothes; but purely by the capturing beauty of it. For Liezl it is this feeling and philosophy, which makes vintage so special and important to her.

Vintage is of course not the only spur that triggers her curating mechanism, there is more needed for that. Liezl also relies on her gut feeling, the part of her brain that she cannot control; excitement. She knows she is onto something if a piece gets a hold on her. She knows that in that moment of excitement, the chances of not going home alone, are slim as well.

Liezl, wearing Pearly Green Statement Hoops
Liezl, wearing Pearly Green Statement Hoops

Liezl is absolutely not a practical shopper, she will only proceed to purchase when she gets that wow-ing feeling when trying on an item. A feeling which she will definitely not get while looking at a black, basic top. This is the reason why she has not one single basic item in her closet. This automatically results in the most fascinating and extravagant garment combinations and a great style.

But Liezl’s awareness and understanding of her (fashion)-feeling was something that had to grow on her over the years. When she was younger, primary school-age, she was already aware that she wanted, or even needed, to be different. She did not feel comfortable dressing like everyone else. It just was not who she is like. This even got to the point that she felt the need to wear a specific outfit when doing P.E., in such a way that she stood out from the rest. And maybe it is this feeling of standing out and feeling different, that laid the foundation of her vintage passion.

Liezl, wearing Pearly Beaded Lelies
Liezl, wearing Pearly Beaded Lelies

Her passion in which she tries to show other people that vintage is much more than just second hand clothing. One could say that Liezl started her store Pomchi.li as a fashion-offensive to show people that fast-fashion does not per-se makes you happy or maybe more important, express your true identity.

Pomchi.li does not only dig up astonishing vintages items, she also carries out another message. A message which is important to all of us, vintage and basics-lovers: be kind to planet earth… our only planet. The fast-fashion industry is an unheard of waste- and pollution producing industry. And by saving those great vintage items from – in most people’s their perception – the lost and amortised pile of clothes, Liezl saves our planet a bit as well.

For the last couple of years, Liezl noticed that people start to accept second-hand clothing and understand the beauty of vintage items. Although there is much more to do to save our planet, she’s happy that the awareness starts to grasp people more and more.

Liezl, wearing Pearly Peach Statement Hoops

It’s clear that Liezl is on the right path of following her heart. No more boring clothes for her, only items that makes her truly happy in both senses. We hope that all of you might meet her one day, because this lovable girl is a true winner in all facets.

And if you want to be amazed even more, check her Instagram page @Pomchi.li